OUGD603: Extended Practice Module Evaluation

Throughout this module, I have approached briefs in a methodical and conceptual way ensuring that the professionalism of work is continuous and there is synthesis throughout, informed by research. Working in this way has developed from my progression and improvement whilst on the course.

I have found independence through study and exploration of various design projects. Whilst the understanding an analysis of prior learning and outcomes have allowed me identify my own specialist area of Graphic Design. Typography is my main interest and is something in which I will pursue as a career. I have independently researched and have self taught how to design and create typefaces, yet it is a constantly developing area, as technology improves so does the way that type is created digitally. I understand that there is still a lot to learn and so I intend to continue researching and developing my own understanding and knowledge of this subject area in addition to applying for employment within this more specific section of the industry.

An experience which changed my practice was the portfolio review with Robot Foods. I presented my food packaging to them. The feedback that I was given, to be more brand proud and minimal, was actually very valuable. I revisited the brief and using their feedback created a much more professional, aesthetically pleasing piece.

 This skill, of revisiting and improving projects has improved my problem analysis by being more critically aware of my own work in addition to gaining more experience and confidence to present my work to the professional industry. Through their food back and critical feedback I was more aware of what it is that employers are looking for.

Over the course of the module, I have worked in groups and individually. I have learnt to take the back seat as well as being able to take lead in projects, take the Fine Art Year Book project for example. Within the group, one of the team members did not do any work for the project. I arranged a slightly more formal meeting in order to discuss and resolve the problem. These are essential skills which will be transferable when I move into the professional industry.

I understand through also working freelance, that there is a difference between work for clients and with them. One example would be the two CCE/Carnage briefs. The first, typeface brief, I was working alongside another professional yet working for the client. Some design decisions had been made already as there were existing glyphs, yet I was to develop the rest. This was still a challenging project as the designs had to look continuous and professional. The Carnage Cricket bat designs on the other hand was more of a collaborative.

 I have gained knowledge and experience through both of these projects and it is understood that, when working in the professional industry, these skills and experiences will aid me.

Overall, this module has allowed me to explore my skills, improve upon them and gain confidence in relation to my work. My practice is more refined, professional and focussed as The understanding and discovery of my specialist subject area within Graphic Design and the industry itself, both studio based and freelance, has grown and will influence my choices and career as a graduate Graphic Designer.

Final Exhibition: Statement of Intent

Statement of Intent

I intend to extend the Marvellous Logotype brief. This particular logotype brief introduced colour to type and inspired me so much so that I would like to explore this further.

Over the past three years my skills and knowledge surrounding typography has strengthened. I have in fact created 5 typefaces over the past 3 years, each more professional than the next, simply because of developments in software in addition to the improvements of my knowledge and skill.

After designing the Marvellous logotype, I was unable to develop it into a working, usable typeface as the software is yet to become available. This inspired me to attempt to actually achieve this, in some form, within my final major project by exhibiting a physical typeface combined with the experimentation of colour.

My more refined idea is to also combine my favourite material, Perspex within the brief to be the platform for the type. I intend to laser cut a typeface out of this and display this as the feature piece. To add colour, I will use acrylic paint mixed with other liquid and force the colour to run through the Perspex. This will create an experimental, colourful piece of work exhibiting type and colour together in a physical form.

To extend this further, a photoshoot could then develop the imagery of the letters into a working typeface. This is possible as I have done this before.