Brief 11 : Elmwood : 1 Hour Brief

Brief

Each group was provided with the name of a company and asked, in an hour, to brand and create a personality and identity for it.

Company

Business: The Medieval Reenactment Company
Key Words: Battle, armour, swords, architecture, history, geography, coins, dragons, faith, 

Decisions/What The Company Will Do

- Has two sections, one for Adults and another for Children

- Battles/reenactments for the adults

- Fairs to introduce children to this fantasy realm

- Uses Coins as 'tokens' at the fair and won in battle

- The company travels the country to have battles (according to the actual historical events)

- There is online streaming (people who cannot make the battle can choose to be a player and watch through that specific players GoPro
- The GoPro idea could be developed to allow the person watching to speak to the person and actually use them as a game character- telling them what to do

Imagery & Research

Existing Medieval Reenactment Company Logo's

Most of these logo's feature serif type. This is illegible and unprofessional. The imagery and overall aesthetics do not reflect the company and what they do in an obvious way. The influence of Medieval times is only apparent in a few logo's; the ones featuring flags or crowns.

Medieval Imagery

Medieval Imagery

Medieval Architecture

Medieval Coins

These coins are the only real surviving, tactile pieces which have survived from these times. The patterns and symbols on their surface also reflect the architecture of these times.

Medieval Dragons

Logo Decisions

Using what was known to us about the medieval times, the above images and ideas were gathered.
 As the coin, armour, sword and dragon are rather iconic, these will be combined to create a logo.

Final Branding

Right Page : Final Logo Sketch

By selecting the strongest, most iconic imagery from the research, sketches were developed. As there are two sections of the company, the adult and the children's areas, it was essential to show how these differ.

 Using the coin as the main logo idea, it was decide that have a 'Heads and Tails' of a dragon would work extremely well to represent the coin, the two sides (of the coin and the company) whilst also featuring the armour and swords to symbolise the battles.

 The head of the dragon, as it is rather fierce looking, would be the logo for the adults play whilst the tails would be more simple and represent the children's/introductory play.

Feedback From Peers/Elmwood

- Using the GoPro's is a very interesting idea, it brings the battles into the 21st century, allowing people to see as the character and play as through it was a computer game. This also allows people from all over the world to get involved
- It could also be developed into a computer game
- The footage could be uploaded and re-watched
- The logo is very conceptual and works well with the themes and idea's of the two sections of the brand (adult and children)

Evaluation

Unfortunately, we did not win the brief.
 Yet, being able to see how much work can be produced in an hour was a real eye opener into how the real world/industry works in addition to proving to ourselves that it can be done.
 The idea was very conceptual and visual. The decisions were all appropriately inspired from the research.