Friday, 18 March 2016

Brief 12 : Print Festival : GF Smith Colour Archive

Brief
Explore print processes and create an interesting piece of design to exhibit for the Print Festival. You must use the colour chosen for you. You must use only traditional print methods.

Deadline : Monday 28th March

Colour
Racing Green

Details & Requirements
- You will be provided with a colour from GFSmith Colour Plan
- You must use a traditional printing method/process
- Produce 5 prints (1 on the wall, 4 to sell 40% / 60%)
- The colour must be visible
- A4 Square (210mm x 210 mm)
- Will be framed (white - to preserve)
- 175 GSM

Initial Idea's/Research

The first thing that came to mind was 'British Racing Green'
Origins of the association
In the days of the Gordon Bennett Cup, Count Eliot Zborowski, father of inter-war racing legend Louis Zborowski, suggested that each national entrant be allotted a different colour. Every component of a car had to be produced in the competing country, as well as the driver being of that nationality. The races were hosted in the country of the previous year's winner. 
When Britain first competed in 1902, they had to choose a different colour from the national flag colours of red, white and blue, because those had already been taken for the 1900 race by America, Germany and France respectively. (Italy did not adopt its famous 'Racing Red' until a red Itala won the Peking to Paris race in 1907). When Selwyn Edge won the 1902 Gordon Bennett Cup race for England in his Napier it was decided that the 1903 race would be held in Ireland, at that time a part of the United Kingdom, as motor racing at the time was illegal in Great Britain. As a mark of respect for their Irish hosts the English Napier cars were painted shamrock green.  
The first recorded use of the darkest green shades was on the Bugatti of Briton William Grover-Williams, driving in the very first Monaco Grand Prix, in 1929. This colour has become known as British Racing Green.




British Racing Green




 
Bugatti of Briton William Grover-Williams Driving in the very first Monaco Grand Prix, in 1929 


Monaco Track

 
Posters created for the Grand Prix


 
Stamps created for the Grand Prix


Chosen Traditional Print Method (Screen Printing)

Screen Printing;

Halftone printing (Screen Printing) William Fox Talbot is credited with the idea of halftone printing. In the early 1830s, he suggested using "photographic screens or veils" in connection with a photographic intaglio process
By the 1890s, however, prints were made in essentially the same way they are today: through halftoning — printing different tones as patterns of small dots varied in size and spacing. By the 1929s, this technique was relatively sophisticated.



Design

Digital Design
Using Illustrator, the colour dark tone of the card was removed from the image meaning that when screen printed, the stock colour, British Racing Green, would be the colour of the car, appropriately so.
Final Edited Image To Print
This is the halftone image ready to screen print in black. This is as the original images were in black and white, I felt that this was appropriate also creating a more subtle yet conceptually driven overall design.
 The edges of the image were altered to create a scalloped effect as to represent and reflect the special edition stamps designed and used at this time as this was a historical, iconic event and image. The square shape of the stock and design also lends itself to this part of the concept. The edges, flowers and car number, 12, will be printed in gold as to reflect that Britain won Gold at this race. It also draws attention to these areas, allowing the audience to work out the concept and story for themselves.

Prints


Screen Printing

 

Photoshoot - Black & White Ink


  
Photoshoot - Gold Ink

  
All Coloured Prints

Final Print
  
  
  
  
  
Other Colour Variations

The GF Smith Festival at Munro House

 
 

Exhibition at Munro House

Evaluation

This brief was very conceptually driven, originating from the name of the stock itself. Researching into the name and the history and imagery surrounding this name ‘British Racing Green’, combined to create a very strong concept and overall aesthetic.
 The black ink is rather subtle on the dark green stock which draws the audience in for a closer look. The gold highlights important areas of the image and reflects the position that Britain came in in this particular race, whilst also framing the whole design inspired by the limited edition stamps sold in reference to this occasion. Using actual imagery from the event allowed me to use the stock itself to fill the shape of the car. Using layers and techniques such as this was something different for me, I rather enjoyed it.
 I am more than happy with this outcome. I have also gained the experience of being involved with an exhibition which is outside of the university. This was a positive and welcomed experience and was enjoyable throughout.

Tuesday, 1 March 2016

Brief 11 : Elmwood : 1 Hour Brief

Brief

Each group was provided with the name of a company and asked, in an hour, to brand and create a personality and identity for it.


Company

Business: The Medieval Reenactment Company
Key Words: Battle, armour, swords, architecture, history, geography, coins, dragons, faith, 


Decisions/What The Company Will Do

- Has two sections, one for Adults and another for Children
- Battles/reenactments for the adults
- Fairs to introduce children to this fantasy realm
- Uses Coins as 'tokens' at the fair and won in battle
- The company travels the country to have battles (according to the actual historical events)
- There is online streaming (people who cannot make the battle can choose to be a player and watch through that specific players GoPro
- The GoPro idea could be developed to allow the person watching to speak to the person and actually use them as a game character- telling them what to do


Imagery & Research

Existing Medieval Reenactment Company Logo's
Most of these logo's feature serif type. This is illegible and unprofessional. The imagery and overall aesthetics do not reflect the company and what they do in an obvious way. The influence of Medieval times is only apparent in a few logo's; the ones featuring flags or crowns.

Medieval Imagery

Medieval Imagery

Medieval Architecture

Medieval Coins
These coins are the only real surviving, tactile pieces which have survived from these times. The patterns and symbols on their surface also reflect the architecture of these times.


Medieval Dragons

Logo Decisions

Using what was known to us about the medieval times, the above images and ideas were gathered.
 As the coin, armour, sword and dragon are rather iconic, these will be combined to create a logo.

Final Branding

Right Page : Final Logo Sketch
By selecting the strongest, most iconic imagery from the research, sketches were developed. As there are two sections of the company, the adult and the children's areas, it was essential to show how these differ.
 Using the coin as the main logo idea, it was decide that have a 'Heads and Tails' of a dragon would work extremely well to represent the coin, the two sides (of the coin and the company) whilst also featuring the armour and swords to symbolise the battles.
 The head of the dragon, as it is rather fierce looking, would be the logo for the adults play whilst the tails would be more simple and represent the children's/introductory play.

Feedback From Peers/Elmwood

- Using the GoPro's is a very interesting idea, it brings the battles into the 21st century, allowing people to see as the character and play as through it was a computer game. This also allows people from all over the world to get involved
- It could also be developed into a computer game
- The footage could be uploaded and re-watched
- The logo is very conceptual and works well with the themes and idea's of the two sections of the brand (adult and children)


Evaluation

Unfortunately, we did not win the brief.
 Yet, being able to see how much work can be produced in an hour was a real eye opener into how the real world/industry works in addition to proving to ourselves that it can be done.
 The idea was very conceptual and visual. The decisions were all appropriately inspired from the research.